Research
Original Research That Moves Markets.
We conduct rigorous, independent consumer research that gives brands the insight to act with confidence.
01
Coming SoonAI & Commerce
State of AI in Consumer Shopping
A landmark study examining how artificial intelligence is reshaping the consumer purchase journey — from discovery to loyalty. The research examines how artificial intelligence is reshaping the consumer purchase journey—from product discovery to post-purchase loyalty.
Lead Researcher:Kiran Kaur
Contributors:Aastha Tikri, Stephen Kraus
Released:Coming Soon
67%Discovered a new brand via AI
79%Say AI saves them research time
30%Use AI for purchase decisions every day
02
Beauty & Wellness
Unfiltered: A Consumer Study on Sunscreen in America
A comprehensive mixed-methods study into American consumer attitudes, behaviors, and barriers around sunscreen use. From ingredient anxiety to application habits, this research reveals the gap between sun-safety awareness and everyday action — and what brands can do about it.
Lead Researcher:Kiran Kaur
Contributors:Shivangi Rathi
Released:2026
68%of women apply daily or more
25%of men apply daily or more
75%Gen Z daily use rate
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