About Us
Rigorous Research. Real-World Impact.
Kaur Consulting is a research and consulting firm dedicated to producing original, evidence-based insights on consumer behavior and emerging technology adoption.
Our Mission
We believe the best business decisions are grounded in original research — not recycled industry reports or anecdotal trend pieces. Kaur Consulting was founded to fill that gap: producing rigorous, independent studies that translate complex behavioral data into clear strategic direction.
The Team
Kiran Kaur is a product specialist, podcast host, guest lecturer, and founder of Kaur Consulting. She led this research as lead researcher under her consulting firm. Her previous work has been featured in Business Wire, Financial Post, and Salon Today; in her free time she guest lectures at her alma mater, the University of San Francisco, where she earned both a B.S. in Marketing and Design and an M.S. in Marketing Intelligence, and today her work lives in the B2B SaaS space as a marketer and product manager, formerly at Vagaro.
Aastha Tikri is a recent graduate of University of San Francisco MS in Marketing Intelligence program. Before her graduate studies, she spent two years at World Wildlife Fund India as a Growth Marketing and Analytics Lead. Her work lives at the crossroads of data, artificial intelligence, and consumer behavior.
Stephen Kraus is a professor in the School of Management at the University of San Francisco, where he recently received the University's Distinguished Teaching Award. His most recent book is Consumer Behavior and Market Research: Inside the Minds of Today's Consumer. He holds a Ph.D. in social psychology from Harvard University.
Graduate researcher specializing in skincare and skin health. M.S. Marketing Intelligence, University of San Francisco. 4+ years across global CPG campaigns for Coca-Cola, Cadbury, and McDonald’s. Former Marketing Producer & BD Executive at Vanilla Films — grew agency revenue by $180K+.
Funding & Partnership
Supported by the University of San Francisco
This research was conducted with the support and funding of the University of San Francisco. USF's School of Management provided institutional backing, academic rigor, and access to research infrastructure that made this study possible.